Luxury Interactive 2017

October 16 - 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Taking Back Digital Control Of Your Brand

October 16, 2017

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8:10 AM Continental Breakfast & Registration In The Solutions Lounge For All Attendees

Good morning and welcome to Luxury Interactive! We are excited to kick off the next 3 days with you.

8:50 AM Welcome Remarks And Ice Breaker

Megan Kessler, Program Director, Luxury Interactive

 Megan Kessler
Megan Kessler
Program Director
Luxury Interactive
A creative project manager and detail-oriented professional, Megan specializes in eCommerce and omni-channel market research to build robust conferences. From program writing to onsite execution, she enjoys collaborating with speakers for their insightful presentations and meeting as many attendees as possible. Often asked how she keeps up her infe ...[Read More]

9:00 AM Chairperson’s Opening Address

9:15 AM Kate Spade & Company Executive Presentation

Mary Beech, EVP & CMO, Kate Spade & Company

 Mary Beech
Mary Beech
EVP & CMO
Kate Spade & Company
Mary Beech is Executive Vice President & Chief Marketing Officer at Kate Spade & Company. She is responsible for providing leadership and direction on all marketing and brand creative strategies across both kate spade new york and Jack Spade New York.

Mary began her career at Ann Taylor in marketing and then spent several years at Ra
...[Read More]

9:35 AM Phase 2 Of A Digital Brand Turnaround

Charlie Cole, Chief Digital Officer, Tumi

Two years ago, Tumi’s digital business was shrinking and margins were getting worse. Throughout a mix of tactical initiatives, the business is now growing at over 30% annually with better margins. Moving forward – what does a brand with momentum focus on to make sure momentum isn’t lost? Join Charlie as he present tactics you, too, should ask yourself to fuel online momentum:
• How do you continue to justify increased investment in digital marketing?
• What are the most important areas for technology investment for the next 3-5 years?
• How is digital worked into the store experience more through a symbiotic way?

 Charlie Cole
Charlie Cole
Chief Digital Officer
Tumi
Charlie Cole joined TUMI in 2015 as the Company’s Chief Digital Officer. In this role, Mr. Cole is responsible for overseeing and developing the brands’ national and international e-commerce and digital platforms.  Since Samsonite’s acquisition of Tumi in 2016, Charlie has also taken the role of Global Chief eCommerce Officer for Samsonite Corporat ...[Read More]

9:55 AM HEADS OF MARKETING PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Elaine Chang, CMO, Tibi

Mike Chi, VP of Marketing & eCommerce, INTERMIX

How and why today’s connected customers are seeking brand relationships
Connecting with your customers: assessing data to understand what editorialized content engaged them
It’s the little things: recognizing loyalty through UGC
Creating and implementing an effective omni-loyalty program 
        oWorking through potential integration challenges 
        oTesting and measuring the effectiveness of your program and iterating as needed 

 Mike Chi
Mike Chi
VP of Marketing & eCommerce
INTERMIX
Mike Chi is the Vice President of Marketing and e-Commerce at INTERMIX, where he leads teams across all channels focused on brand strategy, digital and retail marketing, customer acquisition and retention, public relations and events, creative production, and e-commerce merchandising and operations.
 
Prior to joining INTERMIX in 201
...[Read More]

10:25 AM Morning Mimosas & Networking Break In The Solutions Lounge

Cheers! Morning mimosas help you mix and mingle during this networking break.

General Session

11:05 AM Barneys New York Executive Presentation

Martin Gilliard, CIO and Senior EVP, Barneys New York

 Martin Gilliard
Martin Gilliard
CIO and Senior EVP
Barneys New York
Martin oversees the Barneys New York digital, e-commerce and information technology teams.  Prior to joining Barneys New York, Martin was Global Head of MarTech and Data Partnerships at Facebook, where he focused on integrating technology and data for omni-channel brands. Prior to working at Facebook, Martin was the General Manager of AdTruth at Ex ...[Read More]

CMO Network Boardroom

CMO Network Boardroom

A bespoke meeting providing CMOs the opportunity to address a specific concern in the privacy of a closed-door session.

General Session

11:20 AM PANEL DISCUSSION: Turning Numbers Into Identities For True Brand Relationships

Peter Mack, Founder & CEO, Collective Hotels & Retreats

Maria Medina, Director of eCommerce, Jonathan Adler

Vivienne So, eCommerce Manager, Frette

Crisanta German, Director of Omnichannel Marketing, Sugarfina

Analyzing your data needs and challenges—do you truly know your customer?
Implementing innovative  methods  to use for predictive analytics and new prospects
Filter data to analyze which segments have greatest demand and profit potential
Turning data into a story for your marketing needs—unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase

 Peter Mack
Peter Mack
Founder & CEO
Collective Hotels & Retreats
Peter Mack is the Founder and CEO of Collective Retreats, the experiential luxury hotel brand that connects guests with places, communities, and themselves through its unique, asset-light business model. Mack started Collective Retreats following his role as Vice President of Product Innovation at Tough Mudder, where he oversaw experience design an ...[Read More]

Maria Medina
Director of eCommerce
Jonathan Adler

Vivienne So
eCommerce Manager
Frette

Crisanta German
Director of Omnichannel Marketing
Sugarfina

CMO Network Boardroom

CMO Network Boardroom

Continued
A bespoke meeting providing CMOs the opportunity to address a specific concern in the privacy of a closed-door session.

General Session

11:50 AM Solution Provider Presentation

CMO Network Boardroom

CMO Network Boardroom

Continued
A bespoke meeting providing CMOs the opportunity to address a specific concern in the privacy of a closed-door session.

General Session

12:10 PM PANEL DISCUSSION: The Delicate Balance Of The Sell Through Authentic Content

Rachel Waller, Global Director of Online Communications, Fafetch

Robecta Ma, VP, Marketing, Americas, Cathay Pacific Airways

Daria Fain, Director of eCommerce & Digital, Jonathan Simkhai

Creating editorial campaigns that do not oversell nor undersell to showcase a product
Looking at types of content production and which can be best to measure your success:
        oVideos
        oArticles
        oSocial
Building in technology for frictionless commerce, including shoppable buttons 
Analyzing conversion data: what is the correlation between vanity metrics and brand purchase?

 Rachel Waller
Rachel Waller
Global Director of Online Communications
Fafetch
Rachel is the Global Director of Online Communications for FarFetch, leading brand marketing, social media,  communications, app & video content, working on building Farfetch’s brand awareness across 22 markets and in 9 languages.

Previously to her  6 year career with the brand, she previously held positions with Mediacom and Affilia
...[Read More]

 Robecta Ma
Robecta Ma
VP, Marketing, Americas
Cathay Pacific Airways
Robecta Ma was appointed Vice-President Marketing, Americas in March 2016. Based at the airline’s regional head office in San Francisco, she oversees all marketing, digital and ecommerce for Cathay Pacific Airways in the Americas.

Robecta joined Cathay Pacific in 2011 as Marketing & Ecommerce Executive and was quickly promoted to Mar
...[Read More]

Daria Fain
Director of eCommerce & Digital
Jonathan Simkhai

CMO Network Boardroom

CMO Network Boardroom

Continued
A bespoke meeting providing CMOs the opportunity to address a specific concern in the privacy of a closed-door session.

For All Attendees

12:40 PM Lunch For All Attendees In The Solutions Lounge

CMO Network Boardroom

CMO Network Boardroom Private Lunch

1:40 PM Deep Dive Roundtables

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each 30-minute table will have a specific theme for you to learn from. A highlight of Luxury Interactive, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for retailers. To sponsor a roundtable, contact Erin Brennan

7 Roundtable Topics May Include:

  • Mobile
  • Social and Visual Commerce
  • Search
  • CRM/Loyalty Marketing
  • Online Video
  • Marketing Automation
  • Site Merchandising
  • Omni-Channel Efforts
  • International Marketing
  • Site Redesign and Platforming

2:40 PM High Tea & Networking Break In The Solutions Lounge

Have a warm cup of tea and scones as we begin to bring you through the rest of these top sessions.

3:20 PM Digital Destiny: The Next Generation Of Family Owned

Silvia Campello, President and COO, Cosabella

Guido Campello, CEO, Cosabella

In Q4 2016, family owned luxury brand Cosabella launched five new technologies. To execute a flawless overhaul of systems, there were 3 overarching challenges that had to be overcome: internal structuring, that the soul of the brand stayed intact, and ensure the right partners and tech stack was in place. Join Guido Campello as he showcases Cosabella’s new digital dynasty:
• Testing new designs, collecting new AI, and testing new ideas for top conversion
• Assessing return on digital ad spend and path to scale quickly and efficiently
• Implementing AI to enable marketing automation, further enhancing customer engagement, acquisition, and conversion growth

Silvia Campello
President and COO
Cosabella

 Guido Campello
Guido Campello
CEO
Cosabella
Born and raised in Miami, Guido Campello graduated from the industrial design program at Design and Architecture Senior High in 1999 and New York University Gallatin School of Individualized Study in 2003 with a degree in Urban Design & Planning. He commenced his design career in interior finishes and renderings at Pompei AD New York for retailers ...[Read More]

3:45 PM CREATIVE DIRECTOR PANEL: The Creative Combination--Experiential, Innovative And Disciplined

Angela Gruszka, VP Marketing + Creative, ABC Carpet and Home

Stephanie Seliskar, Digital Creative Director, John Varvatos

Taking bold, outside box steps while honoring storied tradition
Finding new channels for customer engagement and testing how a story plays on these channels
Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data 
Using the flagship store as a creative marketing channel and integrating digital campaigns
Taking results back to the drawing board and collaborating internally for future success

 Angela Gruszka
Angela Gruszka
VP Marketing + Creative
ABC Carpet and Home

Stephanie Seliskar
Digital Creative Director
John Varvatos

4:15 PM GUEST SPEAKER! Neural Pathways Of Great Creative Across Platforms And Mobile

Dr. Manuel Garcia-Garcia, SVP, Research and Innovation: Global and Ad Effectiveness, The Advertising Research Foundation

As messages become more prevalent in our society due to interactive platforms, how is advertising building brands in the brain? How can your brand break through the clutter so that creative on different platforms interact to create synergy and priming effects? In this special presentation, Dr. Garcia-Garcia showcases how your brand can optimize creative in cross-platform campaigns to achieve better results:
• Map out the media plans that will bring you the highest ROI
• Learn about the most effective creative strategies across platforms
• Discover creative drivers that lead to success on mobile and the opportunities it creates for engagement
 Dr. Manuel Garcia-Garcia
Dr. Manuel Garcia-Garcia
SVP, Research and Innovation: Global and Ad Effectiveness
The Advertising Research Foundation
Dr. Garcia-Garcia is currently SVP, Research and Innovation: Global and Ad Effectiveness at the Advertising Research Foundation. In this role he works on mobile video ad effectiveness, cross platform advertising, multicultural marketing and other applications of neuroscience to advertising effectiveness. Previously, as a Neuroscience Director at Ni ...[Read More]

4:40 PM Caviar and Champagne Welcome Party In The Solutions Lounge

5:40 PM End Of Day One




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