Luxury Interactive 2017

October 16 - 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Luxury Omni-Business Strategies

October 17, 2017

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8:10 AM Continental Breakfast & Registration For All Attendees In The Solutions Lounge

8:50 AM Welcome Remarks

Megan Kessler, Program Director, Luxury Interactive

 Megan Kessler
Megan Kessler
Program Director
Luxury Interactive
A creative project manager and detail-oriented professional, Megan specializes in eCommerce and omni-channel market research to build robust conferences. From program writing to onsite execution, she enjoys collaborating with speakers for their insightful presentations and meeting as many attendees as possible. Often asked how she keeps up her infe ...[Read More]

8:55 AM Chairperson’s Opening Address

9:10 AM Neiman Marcus Executive Presentation

Scott Emmons, Head of the Innovation Lab, Neiman Marcus

 Scott Emmons
Scott Emmons
Head of the Innovation Lab
Neiman Marcus
As founder and Head of the Neiman Marcus Innovation Lab (iLab), Scott Emmons is focused on innovation for the Neiman Marcus Group (NMG). He founded and built the innovation iLab in 2012. Since its inception, the iLab has grown to become the Neiman Marcus hub for innovation projects and has earned a world class reputation for retail innovation. Scot ...[Read More]

9:30 AM Customer Experience Mapping: Touch-Points For Success

Suzanne Hader, CMO, Halston

Suzanne Hader
CMO
Halston

9:50 AM C-LEVEL PANEL DISCUSSION: Overcoming The Overwhelming World Of Omni

David Olsen, President, Cos Bar

Danny Govberg, President and Owner, Govberg Watches

Antonio Carriero, Global Director Digital, Richemont

Looking at omni-channel reporting structures for cultural transformation and implementing nimble  discipline  across departments
Keeping up with and mapping technical changes for the very short term, short term, and long term
Realistic goals and sales milestones: growing the business and ensuring scalability for success
Developing an overall data-centric picture of your customer as the foundation for your business strategies

 David Olsen
David Olsen
President
Cos Bar
David Olsen is the Chief Executive Officer (CEO) of Cos Bar, the original 40-year-old specialty beauty retailer in the U.S. Cos Bar is recognized for disrupting the luxury beauty industry with its unique and engaging sales experience focused on the needs of the client and its carefully curated array of the world’s best beauty brands.
...[Read More]

 Danny Govberg
Danny Govberg
President and Owner
Govberg Watches
Danny Govberg has been long recognized for his energetic, entrepreneurial spirit across the luxury watch and jewelry industries, which enabled him to grow a respectable family business into one of international acclaim.  As third generation President & Owner of Govberg Jewelers, Danny transformed a small jewelry store along Philadelphia’s historic ...[Read More]

 Antonio Carriero
Antonio Carriero
Global Director Digital
Richemont

10:20 AM Bloody Mary And Bites Break In The Solutions Lounge

Track A: Experiential eCommerce

11:00 AM Case Study Collective: The Re-Design And Re-Launch Of RitzCarlton.com

Sarah Lukas, Corporate Director, RitzCarlton.com, The Ritz-Carlton Hotel Company LLC

 Sarah Lukas
Sarah Lukas
Corporate Director, RitzCarlton.com
The Ritz-Carlton Hotel Company LLC

Track B: Connecting Through CRM

Case Study Collective: Preserving The Luxury Experience In A Digital Environment – Steps To Creating Immersive Storytelling Online And With Mobile

Christopher Barefoot, VP, Communications & Guest Relations, Opus One Winery

Explore how to improve your story telling on-line in such a way that customers legitimately feel why they should choose your product. Move beyond a pure product catalogue focus to creating a luxury shopping experience. Use what you already know about your customer to make visiting your site more relevant to your customer.
• Translating the physical experience and delivering the brand promise digitally
• Focusing on emotion and “the why?” to connect with the customer as they engage with the brand story
• Leveraging CRM to personalize and customize the luxury shopping experience, including upselling
 Christopher Barefoot
Christopher Barefoot
VP, Communications & Guest Relations
Opus One Winery
Christopher joined Opus One in July of 2013 as Vice President of Communications and Guest Relations with responsibility for all communications, hospitality and events at the winery. 

In keeping with the Founders’ desire for absolute wine quality, he believes that the customer’s experience at the winery is also a reflection on the wi
...[Read More]

Track A: Experiential eCommerce

11:40 AM Case Study Collective (Solution Provider)

Track B: Connecting Through CRM

Case Study Collective (Solution Provider)

For All Attendees

12:20 PM Lunch For All Attendees

Invitation only

Think Tank Private Lunch

Track A: Experiential eCommerce

1:20 PM Chairperson’s Afternoon Address

Track B: Connecting Through CRM

Chairperson’s Afternoon Address

Track A: Experiential eCommerce

1:30 PM Open Mic: What Do You Want To Learn?

Lead by the Chair, this is an open mic about challenges attendees want to address in the themed track. Be sure to meet-up after with someone in the room who has an idea to solve it!

Track B: Connecting Through CRM

Open Mic: What Do You Want To Learn?

Lead by the Chair, this is an open mic about challenges attendees want to address in the themed track. Be sure to meet-up after with someone in the room who has an idea to solve it!

Track A: Experiential eCommerce

1:40 PM Pivoting The Path To Purchase

Audrey Yu, VP, Global Digital, John Hardy

 Audrey Yu
Audrey Yu
VP, Global Digital
John Hardy

Track B: Connecting Through CRM

Spot The Fake: Analyzing Who The Real Online Luxury Buyer Is

Kristen Stewart, Head of eCommerce & Digital Marketing, Cushnie et Ochs

Kristen Stewart
Head of eCommerce & Digital Marketing
Cushnie et Ochs

Track A: Experiential eCommerce

2:00 PM Solution Provider Presentation

Track B: Connecting Through CRM

Solution Provider Presentation

Track A: Experiential eCommerce

2:20 PM PANEL DISCUSSION: A/B Critical: Taking Tests To Results

Kimberly Georgeton, VP, eCommerce, Arhaus

Noah Goldberg, Director, eCommerce, Mackage

Putting yourself in the customers’ shoes: testing one feature at a time to improve the buying journey
Playing with variations based on traffic your site receives
Running the tests for a week and analyzing different traffic patterns, and ensuring bounce rates are low
Focusing on micro-conversions to achieve macro-goals: small wins that pay big dividends 

Kimberly Georgeton
VP, eCommerce
Arhaus

 Noah Goldberg
Noah Goldberg
Director, eCommerce
Mackage

Track B: Connecting Through CRM

PANEL DISCUSSION: More Than Socializing: Advertising Amongst Platforms

Justin Sellman, VP, eCommerce and Digital Strategy, GHRUKA

Pushing relevant ads to customers, and being where the customer is
Which platforms your customer is most engaged
Driving channel efficiency with customer behavior
Accurately counting impressions: ensuring the ad is seen and interacted with
Building people based measurements versus proxy based 
Using geotags and beacons on social platforms to capture customer behavior

 Justin Sellman
Justin Sellman
VP, eCommerce and Digital Strategy
GHRUKA
Justin Sellman is the Vice President of E-Commerce and Digital for Ghurka, where he oversees omni-channel marketing, systems integrations, and all growth initiatives for Ghurka.com.  Prior to joining Ghurka, Justin has been involved of many facets of the fashion industry from owning a direct to consumer menswear company to wholesale and SaaS sales ...[Read More]

2:50 PM Artisanal Coffee And Networking Break In The Solutions Lounge

3:20 PM C-Level Chat: Becoming Best Friends With Your Customer

Andrew Berg, President, Robert Graham

 Andrew Berg
Andrew Berg
President
Robert Graham

3:40 PM GUEST SPEAKER! Facebook Executive Presentation

Bora Park Chow, Luxury Partnerships, Facebook – Instagram – Messenger

Bora Park Chow
Luxury Partnerships
Facebook – Instagram – Messenger

4:20 PM End Of Day Two




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