Luxury Interactive 2017

October 16 - 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Exploring the Adoption of User-Generated Content

Exploring the Adoption of User-Generated ContentExploring the Adoption of User-Generated Content

Leading luxury brands are adopting disruptive technologies that enable everyday customers to contribute content to their campaigns. Now, brands are changing strategies and engaging with customers using social media, online ratings and reviews, and high-quality content that customers create themselves. This industry study of 89 retail executives benchmarks the maturity of the luxury industry in terms of user-generated content (UGC) utilization, and the degree to which brands feel comfortable with UGC as a strategy.

Exploring the Adoption of User-Generated Content answers key questions about the transitioning luxury industry, including:

To what degree are luxury brands investing in UGC?
How are brands’ existing UGC campaigns performing?
How are luxury brands measuring their effectiveness?
Where do they anticipate the greatest amount of growth?

Click on the image to the left to download now!




Live Chat Software