Luxury Interactive 2017

October 16 - 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

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Welcome to our Content Center, where you can find a wealth of valuable resources, including benchmark reports, whitepapers, and articles from industry experts. Enjoy!

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  • Exploring the Adoption of User-Generated ContentExploring the Adoption of User-Generated Content
    As they consider their options during a transition from traditional marketing, a majority of luxury brands plan to utilize user-generated content (UGC) over the course of 2017. Exploring the Adoption of User-Generated Content answers key questions about the transitioning luxury industry, including:

    To what degree are luxury brands investing in UGC?
    How are brands’ existing UGC campaigns performing?
    How are luxury brands measuring their effectiveness?
    Where do they anticipate the greatest amount of growth?

    Click on the image to the left to download now!
  • Luxury Interactive 2016 HighlightsLuxury Interactive 2016 Highlights
    Luxury Interactive is the leading omnichannel & digital marketing summit for luxury innovators. It is created and curated by brands, for brands. 

    Luxury Interactive is where luxury brands get inspired and explore transformative technology to take their omni experiences to the next level. In its banner year, the 10th anniversary of Luxury Interactive brought together 300+ eCommerce and digital marketing senior executives to tackle the industry’s central challenges.

    Click on the report to the left to download!
  • Turning Brand Vision into Store Execution: The Vital Role Store Managers Play and How Retailers Can Unlock Their ValueTurning Brand Vision into Store Execution: The Vital Role Store Managers Play and How Retailers Can Unlock Their Value

    Retailers rely heavily on chain of command within the organization. This report provides some solutions to assist store managers and improve communication within the organization. This will in turn lead to improved store performance and increased revenue.

    Key topics include:

    • Support structures and job satisfaction
    • Store managers' daily challenges
    • Aligning the enterprise, from corporate to stores
    • The need for enabling technologies and more store associates

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  • Directors ReportDirectors Report
    For years now, luxury brands have been digitally transforming, working to more effectively utilize all of their sales channels, generate better revenue-driving online experiences for their customers, and keep pace with their expectations.

    From Megan Kessler, Executive Director of Luxury Interactive, this year's Director's Report outlines some of the central trends shaping luxury commerce, and indicates how best-in-class luxury brands are building out their digital capabilities. 

    Click the banner on the left to download the report now!
  • Old Habits Gone - Evolving Luxury Retail In 2016Old Habits Gone - Evolving Luxury Retail In 2016
    Today, there are countless new ways to consume, and brands need to become highly agile and adaptive, says Pedraza. That means forming relationships with customers as opposed to simply trying to increase transactions, in order to improve long-term sales, profitability, and the lifetime value of their customers.

    Key topics include:
    • The state of luxury retail
    • Three best practices in luxury retail
    • Disruptive technologies for luxury brands
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  • An Omnichannel ConundrumAn Omnichannel Conundrum
    When it comes to e-commerce, the biggest challenge for luxury brands is international fulfillment. Their high-value products and services face unique taxation laws, while retailers must navigate through currency exchange complications and most notably, theft—where loss of even just a few high-value items can deal a substantial blow to the business. Products shipped by post or even courier face these risks.

    Key topics include:
    • The state of luxury retail
    • The omnichannel conundrum
    • Impact of the Brexit
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  • How Luxury Brands Are Taking Advantage of DigitalHow Luxury Brands Are Taking Advantage of Digital
    Consumers are interacting with brands more frequently than ever before, leading luxury brands to recognize the need to to leverage technologies that are native to the social, mobile, and connected world. In order to find success in the omnichannel world, companies must be ready to sell, service, market, and engage with their customers anytime, anywhere, and on any device.

    This whitepaper covers key trends in digital luxury retail, including:
     - How the new wave of digital marketing is transforming luxury retail
     - How brands are leveraging content and social media
     - How luxury retailers are taking advantage of mobile marketing opportunities

    Click the image to the left to download the whitepaper now!