Luxury Interactive 2017

October 16 - 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Turning Brand Vision into Store Execution: The Vital Role Store Managers Play and How Retailers Can Unlock Their Value

Turning Brand Vision into Store Execution: The Vital Role Store Managers Play and How Retailers Can Unlock Their ValueTurning Brand Vision into Store Execution: The Vital Role Store Managers Play and How Retailers Can Unlock Their Value

Retailers rely heavily on chain of command within the organization. This report provides some solutions to assist store managers and improve communication within the organization. This will in turn lead to improved store performance and increased revenue.

Key topics include:

  • Support structures and job satisfaction
  • Store managers' daily challenges
  • Aligning the enterprise, from corporate to stores
  • The need for enabling technologies and more store associates


Executive Summary

The retail environment continues to shift, with e-commerce sales continuing to grow. Even though large retailers like Amazon and Walmart are disrupting the in-store experience, brick-and-mortar stores are here to stay. However, in order to successfully engage and delight customers, stores need to be as agile and adaptable as their online counterparts.

In retail, corporate leaders own responsibility of the success of all stores in aggregate. To transform stores and improve performance, they set sales strategies, promotions, and in-store design schemes. These strategies are then largely communicated not by those setting the strategy, but by District Managers. Then, further down the chain, Store Managers are responsible for the day-to-day execution of these strategies. As you can see, a clear gap exists between the strategy being set by corporate and the Store Managers.

How much do corporate leaders actually know about the way their Store Managers work? What does the relationship between District Managers and Store Managers look like? And how do those Store Managers feel about their jobs? These are the questions we will analyze, and the answers will point toward new ways retail brands can help make their stores more efficient and profitable.

Key findings:
  • Store Managers split their time between tactical and strategic roles
  • A key challenge is ensuring Store Managers are able to have their voices heard on the corporate level
  • Loss prevention is one of the biggest challenges faced by Store Managers
  • Store Managers need more technology and personnel to give them time back for strategic management duties




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