August 12 - 15, 2024
Boston Marriott Copley Place, MA
Decoding Today’s Retail Consumer
It’s no secret that IKEA is a global powerhouse, reporting revenue of over 50 billion last year. But, what is the secret behind this exceptional growth?Hear from CDO of Ikea North America, Amanda Effron as she talks through the ways in which IKEA continues to innovate and create unique, fun and seamless shopping experiences for their customers. Review ideas for:
Nearly 1 in 4 adults has reported feeling lonely, which can be a result of rapid social change and increased dependence on technology and social media. Juliet Scott-Croxford, the President of North America for Brompton Bicycle will discuss how Brompton is creating successful customer communities centered around the joy of getting outside and bike riding. Learn what your brand can do to help your customers all while driving business growth.
Join Beric Alleyne, Global Head, Diversity & Inclusion at eBay as he reflects on his experiences in tech and finance and the differences and similarities in processes and approaches. Although eBay has initiated DEI efforts, ongoing leadership is crucial, especially in industries with longer-standing institutions. Discuss the evolving nature of DEI work and the importance of personal dialogues as a catalyst for change.
Presentation 1: 9:45-9:55
Presentation 2: 9:55-10:05
Rebecca Rudisch, Co-Founder of Yummers, which offers premium pet food and mix-ins to provide a more well-rounded mealtime experience, will discuss how she and co-founders Jonathan Van Ness and Antoni Porowski of Queer Eye found a white space in the pet food industry to build a successful, national brand. Using consumer insights and findings into changing shopping behaviors, Rebecca can:
Executive, Optimizely
The Z Suite is a new, exclusive network of diverse Gen Z students from top schools who serve as one of the most powerful Gen Z voices in the consumer space. Alongside a C-Level retailer, hear their diverse perspectives on the marketing strategies that work for them, their communication styles and more. Expect to hear more about:
Presentation 1: 11:20-11:30
Presentation 2: 11:30-11:40
The evolving landscape of data privacy and the looming cookie deprecation deadline have made it essential for brands to reconsider their first-party data strategy. Join a group of retailers as they discuss the changes they are making to transform their strategy and leave with ideas for:
Hear how Ule Group, The Beard Club, Sunday and Butcherbox have unlocked the secrets of brand expansion and diversification to create a more resilient business model in today’s challenging retail environment. Discuss ideas for:
Join Oren Halperin, VP, Digital Commerce at AJ Madison, an appliance and home goods retailer as he shares the ways in which they are using AI and other tools to create a more personalized shopping experience for every site visitor. Chat through ideas for:
Explore the strategies and tactics for creating shoppable content that enhances the customer experience and drives sales. Gain insights into leveraging social media platforms to seamlessly integrate commerce into the customer journey in a way that feels authentic and relevant. Review ideas for:
The industry is currently saturated with retailers running discount driven rewards programs and automating customer service. While most companies are looking for ways to automate and outsource customer service, Boll & Branch is committing our entire workforce to elevating ordinary transactions into unforgettable experiences through human-to-human connection.
Learn how we are scaling a hospitality-first loyalty program, that is focused on 1:1 human interactions:
From Prime Day to Cyber Monday to Back to School, hear how retailers are planning their marketing, promotions and inventory strategies around these big events on Amazon and other marketplaces knowing that they can significantly impact revenue and profitability for the year. Expect to hear more about:
Engaging audiences at every step of their journey is critical to continued loyalty. Hear how Cotopaxi, Kendra Scott and others are rolling out unique and creative content from the awareness stage to conversion and everything in between.
Discuss ideas for:
It is no secret that voice commerce can enhance the shopping experience and truly revolutionize the way retailers interact with their customers. From voice-enabled devices to virtual assistants, learn strategies to leverage voice technology for seamless and personalized customer experiences and review tips for:
In a competitive environment like a marketplace, how are you standing out and truly differentiating yourself as a brand? From your storefront strategy to your brand logo, imagery and content, find out how to plan for the best possible marketplace presence and chat through ideas for:
TikTok is an incredible way to get in front of a huge number of potential customers across several generations. But it is a unique social platform and only certain content made by certain creators will succeed. Join this panel with several TikTok experts as they walk us through how they’ve come to better understand this channel and showcase their brand on it. Expect to hear about:
Two retailers will provide an overview of how their brands strategically position themselves for go-to-market and also reviewing the variables that are crucial to consider to effectively eliminate or minimize channel conflict when operating across D2C, wholesale, and marketplaces. Expect to discuss strategies for:
Take a deep dive into the world of partnership marketing and sponsorships from both sides of the table. Three years into a partnership with ZippyPaws and NASCAR driver Daniel Suarez, Ashley and Julia have collaborated on countless activations that have been heralded as innovative in both verticals.
Outside of the work they’ve done together, each has extensive experience working with countless other brands and sponsors. They’ll delve into the strategies and collaborations that drive successful brand alliances, offering insights on fostering mutually beneficial relationships for sustained growth in a competitive market.
Potential Topics):
Pick A Table, Bring Your Challenges, Get Solutions (And A Drink!)
Table 1: Topic Pending
Host: Vab Dwivedi, VP, eCommerce, Yeti
Table 2: Turning Customers into Advocates
Host: Nicole Kellner, STATE Bags
Table 3: Navigating Your Retail Career Path
Host: Paige McCloud, Marketing Manager, Victoria’s Secret
Table 4: Topic Pending
Host:
Table 5: Doing More With Less: Creating Operational Efficiencies With Your Tech Stack
Host: Ashley Serotta, Senior Director, Global IT & eCommerce, Revlon
Table 6: Website Redesign: The People, The Process, The Results
Host:
Other topics:
Retargeting: Where Does It Now Fit In The Funnel?
The Benefits of Customer Reviews: Marketing Your Consumers’ Voice And Building Communities
Navigating Your Retail Career Path
Tips and Tricks for Selling on Marketplaces
SMS Vs. RCS: Mobile Messaging Strategies To Try