Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Alex Cohen

Lead, Commercial Specialist
CORE
Educated at Yale and Princeton and an innovative leader in New York’s commercial real estate community, Alex Cohen develops strategy, advises, manages and analyzes commercial office, retail and mixed-used acquisition and lease transactions for tenants, landlords and investors.

With a background in urban planning, Alex has 16 years of commercial real estate transaction negotiation, totaling ten million square feet. Alex has both extensive experience in launching international brands in the U.S. and a deep expertise in the marketing and repositioning of mixed use real estate. Alex’s unique perspective allows him to identify markets, brand buildings and plan space configurations with the potential to attract and retain talent and customers vital to the workplace and retail environments of the future. Alex is a recognized thought leader and frequent contributor and speaker in national and business media. His recent clients include Sennheiser, Unilever, Kering (Gucci), Canada Goose and CBS.


Luxury: Interactive, Innovative and Immersive

11:30 AM LUXURY PUREPLAY PANEL DISCUSSION: Footprinting Retail Experiences Of The Future

While traditional brick and mortar are looking to thrive online, successful luxury pureplays are exploring how to extend their brand. The executives on this panel discuss how building a brand extension is leading to reward, and what creative interactions they are able to yield:
• Why pureplays are moving offline, and what lessons can be learned from their brand extensions
• Looking at new types of small, pop-up like concept stores that inhabit creative connections to inspire the customer to buy
• Building interactions versus transactions—what the real payoff can be for any type of retailer