Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Allegra Farina

Marketing & Digital Director
Proenza Schouler


Luxury: Interactive, Innovative and Immersive

2:40 PM PREDICTION PANEL: More Instant, More Integrated, More Disruptive For Business Strategies

Luxury brands are breaking free of heritage operations, but finding a balance between innovative technology and heritage is challenge. Luxury brands are becoming nimble and agile to understand the customer on a deeper level from discovery to last mile purchase. The thought leaders on this panel look into their crystal ball and give their best predictions of:
• Assessing which tech trends are need-to-haves to enhance CX and drive ROI
• Scaling up content: creating new entry points to sell products
• Product image recognition technology: take a picture and shop for the product
• Integrating predictive analytics: get a full understanding of how your consumer shops, boosting ROI by sending product suggestions
• Online merchandising technology: fit analysis and crowdsourcing information
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