Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY


Andrew Berg

Robert Graham
Andrew Berg joined Robert Graham as President in early 2016 with the objective of leveraging the brand’s well-established omni-channel distribution strategy across retail, wholesale and eCommerce channels while maintaining its strong individual brand DNA. Andrew has a 20-year proven track record as a retail brand leader executing successful merchandising, marketing and branding initiatives for premium retail omni-channel businesses.

Before joining Robert Graham, Mr. Berg held the position of Senior Vice President of Menswear at Theory, where he led the global Theory Men’s organization to significant sales and profit growth across the wholesale, retail, e-commerce and international channels. Mr. Berg refined and elevated the brand’s positioning and launched new product categories including footwear, accessories, formalwear and Theory+. Previously, Mr. Berg worked with other leading global brands, most notably, Ralph Lauren, Abercrombie & Fitch and Gap, Inc.

9:30 AM C-Level Chat: Becoming Best Friends With Your Customer

Join this interactive conversation with Andrew as he discusses Robert Graham's success of:
• Celebrating customers’ enthusiasm for your products by integrating UGC
• Curating customers’ content: selecting which UGC is appropriate to use for public marketing
• Getting permissions from customers to use their stories and pictures
• Building an internal process to ensure departments are not crossing any privacy matters

Interviewed by: Jean E. Palmieri, Senior Editor, Men’s, WWD
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