Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY


Angela Gruszka

VP Marketing + Creative
ABC Carpet and Home

3:50 PM CREATIVE DIRECTOR PANEL: The Creative Combination--Experiential, Innovative And Disciplined

The executives who oversee creative at luxury brands have the challenge of balancing tradition with cutting-edge ideas. With so many entry points to connect with the customer, brands must be innovative yet disciplined; messages across channels need to surprise and delight, inform and entertain—these panelists will do just the same as they discuss:
• Taking bold, outside box steps while honoring storied tradition
• Finding new channels for customer engagement and testing how a story plays on these channels
• Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data
• Using the flagship store as a creative marketing channel and integrating digital campaigns
• Taking results back to the drawing board and collaborating internally for future success

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