Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY


Charlie Cole

Chief Digital Officer
Charlie Cole joined TUMI in 2015 as the Company’s Chief Digital Officer. In this role, Mr. Cole is responsible for overseeing and developing the brands’ national and international e-commerce and digital platforms.  Since Samsonite’s acquisition of Tumi in 2016, Charlie has also taken the role of Global Chief eCommerce Officer for Samsonite Corporation – which includes oversight of global strategy for brands such as Samsonite, American Tourister, Hartmann, Gregory, High Sierra and others.

Mr. Cole brings a mix of entrepreneurial and institutional knowledge to the Company with success in both fields, and a focus on creating structures to empower creativity driven by energy and objectivity. Prior to joining TUMI, Mr. Cole held various leadership positions, including serving as CEO of The Line, and head of e-commerce for Lucky Brand and Schiff Nutrition, the largest acquisition of a VMS company in the history of Wall Street.  He currently sits on 6 advisory boards – ranging from a virtual reality startup, smart basketball group and popular women’s athleisure line.

10:05 AM Phase 2 Of A Digital Brand Turnaround

Two years ago, Tumi’s digital business was shrinking and margins were getting worse. Throughout a mix of tactical initiatives, the business is now growing at over 30% annually with better margins. Moving forward – what does a brand with momentum focus on to make sure momentum isn’t lost? Join Charlie as he present tactics you, too, should ask yourself to fuel online momentum:
• How do you continue to justify increased investment in digital marketing?
• What are the most important areas for technology investment for the next 3-5 years?
• How is digital worked into the store experience more through a symbiotic way?

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