Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

David Olsen

CEO
Cos Bar
David Olsen is the Chief Executive Officer (CEO) of Cos Bar, the original 40-year-old specialty beauty retailer in the U.S. Cos Bar is recognized for disrupting the luxury beauty industry with its unique and engaging sales experience focused on the needs of the client and its carefully curated array of the world’s best beauty brands.

Since joining in February 2016, David has worked to grow the company while maintaining a commitment to delivering a seamless omnichannel experience for clients, wherever they are and whichever device they are on. In just one year, David’s team opened three stores, bringing the total store count to 17; opened corporate headquarters in Los Angeles; refreshed the brand identity and store environment; relaunched cosbar.com; and introduced Cos Bar’s first loyalty rewards program, B. Cos. With David’s guidance, Cos Bar will operate 50 doors nationwide by 2021.

David has been in the retail space as a strategist and operator for over 17 years. Prior to joining Cos Bar, he was the global vice president of Beauty and Grooming at The Net-A-Porter Group, where he developed and executed that strategy from 2012 to 2016. In 2000, David started his own e-commerce cosmeceutical business which was later sold to DermStore.com, leading to the creation of the largest pure play beauty destination in the US, ultimately selling to Target. David brings his digital expertise and growth focus to Cos Bar to ensure the execution of their mission to deliver the world’s best luxury beauty buying experience.


Luxury Omni-Business Strategies

09:50 AM C-LEVEL PANEL DISCUSSION: Overcoming The Overwhelming World Of Omni

For luxury brand to thrive, they must have unified commerce. Luxury brands have achieved so much in the past few years for selling channels and reporting lines to be omni; it’s more the breaking down silos, it’s breaking down all business strategies. The accomplished executives on this panel give their most practical advice to overcome the overwhelming world of omni:
• Looking at omni-channel reporting structures for cultural transformation and implementing nimble discipline across departments
• Keeping up with and mapping technical changes for the very short term, short term, and long term
• Realistic goals and sales milestones: growing the business and ensuring scalability for success
• Developing an overall data-centric picture of your customer as the foundation for your business strategies
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