Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Luxury: Interactive, Innovative and Immersive

For All Attendees

8:40 AM - 9:15 AM Continental Breakfast & Registration

Invitation Only

8:40 AM - 9:15 AM Rising Stars Breakfast

Christopher Wallace, eCommerce Coordinator, Versace
Co-hosted by Christopher Wallace, eCommerce Coordinator, Versace

Is there a junior eCommerce team member or digital marketer who you think is the next big thing? Retailer nominations to be submitted to Megan.Kessler@wbresearch.com

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Christopher Wallace

eCommerce Coordinator
Versace

09:05 AM - 09:10 AM Welcome Remarks

Megan Kessler, Program Director, Luxury Interactive

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Megan Kessler

Program Director
Luxury Interactive

09:20 AM - 09:40 AM Implementing Digital Customer Service For The Sale

Christopher Cocca, Senior Director, Digital, Four Seasons Hotels and Resorts
• Defining what conversational commerce is and what platforms and technology are boosting purchase conversion
• Being present on channels:
o Live online chat
o Facebook Messenger
o Twitter
• Getting key stakeholders to understand how a disconnect with customers can be costly to the business
• Aligning digital customer service with in-store for appointments and sophisticated customer service
• Business process impact: reducing the cost of traditional customer service channels

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Christopher Cocca

Senior Director, Digital
Four Seasons Hotels and Resorts
FIT's annual Capstone Research Presentation by the CFMM Master's Program Class of 2017, including two global qualitative studies and original consumer research, focused on "The Future of Brands."
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Stephan Kanlian

Professor and Chairperson, Master's Degree Program: Cosmetics & Fragrance M
Fashion Institute of Technology
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Pragati Ruia

Senior Global Brand Development Manager
Unilever
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Crystal Sai

Director, Marketing- Makeup & Fragrance
Estée Lauder North America
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Grace Gordon

Global Marketing Manager
Estée Lauder
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Morgan Hagney

Senior Marketing Manager
L’Oréal Paris Cosmetics

10:40 AM - 11:10 AM Power Smoothie, Juice Bar & Networking Break

General Session

11:10 AM - 11:30 AM Digitizing The Store: Bringing The Online Experience Alive

Jessica Gale, Director of Omni Channels, Holt Renfrew
• Understanding where the store now fits in with the entire customer journey
• Building a roadmap integrating mobile tools for sales associates to bridge the online/offline experience
• Becoming a self-serving store by putting information in the hands of the customer
• Allowing your customers to play: integrating content from online to the in-store experience
• Balancing in-store technology in a subtle, elegant way to appeal to luxury customers

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Jessica Gale

Director of Omni Channels
Holt Renfrew
While traditional brick and mortar are looking to thrive online, successful luxury pureplays are exploring how to extend their brand. The executives on this panel discuss how building a brand extension is leading to reward, and what creative interactions they are able to yield:
• Why pureplays are moving offline, and what lessons can be learned from their brand extensions
• Looking at new types of small, pop-up like concept stores that inhabit creative connections to inspire the customer to buy
• Building interactions versus transactions—what the real payoff can be for any type of retailer

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Sarah LaFleur

CEO
MM.LaFleur
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Jennie Baik

Co-Founder and CEO
Orchard Mile
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Alex Cohen

Lead, Commercial Specialist
CORE
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Francis X. Scire, Jr.

VP of Leasing
UpMarkets, a division of WS Development

General Session

12:00 PM - 12:20 PM Changing The Fashion Agenda: Smashing Stereotypes In Luxury Fashion

Lisa Bridgett, COO, The Modist
More than just a digital platform, The Modist is a first of its kind, global luxury style destination dedicated to dressing modestly. Join Lisa as she sheds insight into niche and broad customer segments that to date have not been addressed by the fashion industry. These customer segments are identified through qualitative and quantitative insights as modesty runs across faiths, culture and lifestyles. Lisa presents how The Modist is pioneering approach to luxury fashion through brand positioning, brand identity, approach to social commerce, leadership team selection for varied qualities, technology selection, and curation of a fashion buy with brands:
• The current changing consumer and media’s perceptions of fashion, appropriateness, and conventional depictions of beauty are explained – from millennials through to older women, across societal
• Social commerce is at the heart of the understanding and growth of these niche customer segments
• Building such insight and targeting these markets needs focus on and cognizance of identity and is supported through styling, content, technology, resource and investment allocation

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Lisa Bridgett

COO
The Modist

12:20 PM - 12:40 PM Inside The Mind Of The Millennial Entrepreneur: What Forbes Has Learned

Mike Perlis, Chairman and CEO, Forbes Media
Forbes speaks to some of the most influential entrepreneurs, business leaders and millennials, as well as the wealthiest people all over the world every day— and has for the last 100 years. Today, the longstanding Forbes mission of entrepreneurial capitalism is resonating with a new generation of doers. Through the Forbes Under 30 franchise, a platform that recognizes young game changers and disruptors who are rewriting the rules for the next generation of entrepreneurs, entertainers, educators and more, Forbes has gained a unique touchpoint with millennials. Connecting with the successful millennial audience and staying relevant to them remains a priority for the company. Understanding their mindset is a key component for any brand looking to capture their loyalty and spending.
  • The profile of a successful entrepreneur: what’s changed and what hasn’t and how has the digital economy influenced the under 30 game changers
  • Who are the successful under 30 entrepreneurs – and what are they doing
  • Where do they see themselves going in the next five years and how does a brand assimilate in their world
  • How can a luxury brand stay relevant to the entrepreneurial millennial

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Mike Perlis

Chairman and CEO
Forbes Media

12:40 PM - 1:40 PM Lunch For All Attendees

• Listening and adapting to luxury customers as to how, when and where customer want to buy
• Creating contextual content for the customer
• Assessing technology to advance customer services and personalized product recommendations
• Recognizing the online customer in the control and to make the point of sale a point of experience

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Suzanne Hader

CMO
John Hardy
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Cathaleen Chen

Consumer Reporter
TheStreet.com

2:00 PM - 2:20 PM Listening To Your Customer To Re-Design, Re-Stock, And Re-Launch

Eneuri Acosta, COO, Hodinkee

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Eneuri Acosta

COO
Hodinkee
Luxury brands are breaking free of heritage operations, but finding a balance between innovative technology and heritage is challenge. Luxury brands are becoming nimble and agile to understand the customer on a deeper level from discovery to last mile purchase. The thought leaders on this panel look into their crystal ball and give their best predictions of:
• Assessing which tech trends are need-to-haves to enhance CX and drive ROI
• Scaling up content: creating new entry points to sell products
• Product image recognition technology: take a picture and shop for the product
• Integrating predictive analytics: get a full understanding of how your consumer shops, boosting ROI by sending product suggestions
• Online merchandising technology: fit analysis and crowdsourcing information

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Scott Lux

VP, eCommerce and Digital Marketing
John Varvatos
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Liana Thompson

Sr. Director, NA eCommerce, Omni-Channel, & Direct Marketing
Tiffany & Co.
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Allegra Farina

Marketing & Digital Director
Proenza Schouler
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Francois Olivier Luiggi

General Manager
The Pierre Hotel

2:50 PM - 3:50 PM Wine Pairing And Tasting With Sommelier

Celebrate another great Luxury Interactive and relax after an amazing three days!

3:50 PM - 3:50 PM End Of Luxury Interactive 2017

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