Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Luxury: Interactive, Innovative and Immersive

For All Attendees

08:30 AM - 09:05 AM Continental Breakfast & Registration

Invitation Only

08:30 AM - 09:05 AM Rising Stars Breakfast

Christopher Wallace, eCommerce Coordinator, Versace
Co-hosted by Christopher Wallace, eCommerce Coordinator, Versace

Is there a junior eCommerce team member or digital marketer who you think is the next big thing? Retailer nominations to be submitted to Megan.Kessler@wbresearch.com

Christopher Wallace

eCommerce Coordinator
Versace

09:05 AM - 09:10 AM Welcome Remarks

09:10 AM - 09:20 AM Chairperson’s Opening Address

09:20 AM - 09:40 AM Implementing Digital Customer Service For The Sale

Christopher Cocca, Senior Director, Digital, Four Seasons Hotels and Resorts
• Defining what conversational commerce is and what platforms and technology are boosting purchase conversion
• Being present on channels:
o Live online chat
o Facebook Messenger
o Twitter
• Getting key stakeholders to understand how a disconnect with customers can be costly to the business
• Aligning digital customer service with in-store for appointments and sophisticated customer service
• Business process impact: reducing the cost of traditional customer service channels

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Christopher Cocca

Senior Director, Digital
Four Seasons Hotels and Resorts

09:40 AM - 10:00 AM Digitizing The Store: Bringing The Online Experience Alive

Jessica Gale, Director of Omni Channels, Holt Renfrew
• Understanding where the store now fits in with the entire customer journey
• Building a roadmap integrating mobile tools for sales associates to bridge the online/offline experience
• Becoming a self-serving store by putting information in the hands of the customer
• Allowing your customers to play: integrating content from online to the in-store experience
• Balancing in-store technology in a subtle, elegant way to appeal to luxury customers

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Jessica Gale

Director of Omni Channels
Holt Renfrew

10:00 AM - 10:40 AM Fashion Institute of Technology “Future Of Brands” Presentation

Stephan Kanlian, Professor and Chairperson, Master's Degree Program: Cosmetics & Fragrance M, Fashion Institute of Technology
FIT's annual Capstone Research Presentation by the CFMM Master's Program Class of 2017, including two global qualitative studies and original consumer research, focused on "The Future of Brands."
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Stephan Kanlian

Professor and Chairperson, Master's Degree Program: Cosmetics & Fragrance M
Fashion Institute of Technology

10:40 AM - 11:10 AM Power Smoothie, Juice Bar & Networking Break

General Session

11:10 AM - 11:30 AM Changing The Fashion Agenda: Smashing Stereotypes In Luxury Fashion

Lisa Bridgett, COO, The Modist
More than just a digital platform, The Modist is a first of its kind, global luxury style destination dedicated to dressing modestly. Join Lisa as she sheds insight into niche and broad customer segments that to date have not been addressed by the fashion industry. These customer segments are identified through qualitative and quantitative insights as modesty runs across faiths, culture and lifestyles. Lisa presents how The Modist is pioneering approach to luxury fashion through brand positioning, brand identity, approach to social commerce, leadership team selection for varied qualities, technology selection, and curation of a fashion buy with brands:
• The current changing consumer and media’s perceptions of fashion, appropriateness, and conventional depictions of beauty are explained – from millennials through to older women, across societal
• Social commerce is at the heart of the understanding and growth of these niche customer segments
• Building such insight and targeting these markets needs focus on and cognizance of identity and is supported through styling, content, technology, resource and investment allocation

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Lisa Bridgett

COO
The Modist
Join these executive-lead roundtables, and have an open conversations to help solve your challenges 1:1!

1. Building A Best In Class Data Analytics Team For Deeper Understanding Of Consumer Behavior
Rebecca Traverzo, SVP, Global Media and Consumer Insights, Calvin Klein

2. Andrea Hadfield, VP, eCommerce & Retail East, the Americas, CHRISTIAN LOUBOUTIN

3. Andrew Collins, President and CEO, Sentient Jet

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Rebecca Traverzo

VP, Global Media + Analytics
Calvin Klein

Andrea Hadfield

VP, eCommerce & Retail East, the Americas
CHRISTIAN LOUBOUTIN
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Andrew Collins

President & CEO
Sentient Jet

General Session

11:30 AM - 12:00 PM LUXURY PUREPLAY PANEL DISCUSSION: Footprinting Retail Experiences Of The Future

Sarah LaFleur, CEO, MM.LaFleur Jennie Baik, Co-Founder and CEO, Orchard Mile Alex Cohen, Lead, Commercial Specialist, CORE
While traditional brick and mortar are looking to thrive online, successful luxury pureplays are exploring how to extend their brand. The executives on this panel discuss how building a brand extension is leading to reward, and what creative interactions they are able to yield:
• Why pureplays are moving offline, and what lessons can be learned from their brand extensions
• Looking at new types of small, pop-up like concept stores that inhabit creative connections to inspire the customer to buy
• Building interactions versus transactions—what the real payoff can be for any type of retailer

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Sarah LaFleur

CEO
MM.LaFleur
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Jennie Baik

Co-Founder and CEO
Orchard Mile
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Alex Cohen

Lead, Commercial Specialist
CORE
Join these executive-lead roundtables, and have an open conversations to help solve your challenges 1:1!

1. Building A Best In Class Data Analytics Team For Deeper Understanding Of Consumer Behavior
Rebecca Traverzo, SVP, Global Media and Consumer Insights, Calvin Klein

2. Andrea Hadfield, VP, eCommerce & Retail East, the Americas, CHRISTIAN LOUBOUTIN

3. Andrew Collins, President and CEO, Sentient Jet


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Rebecca Traverzo

VP, Global Media + Analytics
Calvin Klein

Andrea Hadfield

VP, eCommerce & Retail East, the Americas
CHRISTIAN LOUBOUTIN
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Andrew Collins

President & CEO
Sentient Jet

General Session

12:00 PM - 12:20 PM Solution Provider Presentation

To present a cutting edge technology to the Luxury Interactive audience, contact Harvey.Golub@wbresearch.com or call him at 646-200-7527.
Join these executive-lead roundtables, and have an open conversations to help solve your challenges 1:1!

1. Building A Best In Class Data Analytics Team For Deeper Understanding Of Consumer Behavior
Rebecca Traverzo, SVP, Global Media and Consumer Insights, Calvin Klein

2. Andrea Hadfield, VP, eCommerce & Retail East, the Americas, CHRISTIAN LOUBOUTIN

3. Andrew Collins, President and CEO, Sentient Jet


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Rebecca Traverzo

VP, Global Media + Analytics
Calvin Klein

Andrea Hadfield

VP, eCommerce & Retail East, the Americas
CHRISTIAN LOUBOUTIN
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Andrew Collins

President & CEO
Sentient Jet

12:20 PM - 12:40 PM Listening To Your Customer To Re-Design, Re-Stock, And Re-Launch

Eneuri Acosta, COO, Hodinkee


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Eneuri Acosta

COO
Hodinkee
Join these executive-lead roundtables, and have an open conversations to help solve your challenges 1:1!

1. Building A Best In Class Data Analytics Team For Deeper Understanding Of Consumer Behavior
Rebecca Traverzo, SVP, Global Media and Consumer Insights, Calvin Klein

2. Andrea Hadfield, VP, eCommerce & Retail East, the Americas, CHRISTIAN LOUBOUTIN

3. Andrew Collins, President and CEO, Sentient Jet


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Rebecca Traverzo

VP, Global Media + Analytics
Calvin Klein

Andrea Hadfield

VP, eCommerce & Retail East, the Americas
CHRISTIAN LOUBOUTIN
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Andrew Collins

President & CEO
Sentient Jet

12:40 PM - 1:40 PM Lunch For All Attendees

1:40 PM - 2:00 PM The Value of Photography: A Photo Is Worth 1,000 Words, But Is It Worth $1,000?

Mike Broderick, Sr. Director, Product Management, Marriott International

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Mike Broderick

Sr. Director, Product Management
Marriott International

2:00 PM - 2:20 PM Pivoting The Path To Purchase

Audrey Yu, VP, Global Digital, John Hardy
• Listening and adapting to luxury customers as to how, when and where customer want to buy
• Creating contextual content for the customer
• Assessing technology to advance customer services and personalized product recommendations
• Recognizing the online customer in the control and to make the point of sale a point of experience

Audrey Yu

VP, Global Digital
John Hardy

2:20 PM - 2:40 PM Connecting With Customer Through AI

Krister Karjalainen, Head of Media & Digital, Safilo Group

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Krister Karjalainen

Head of Media & Digital
Safilo Group
Luxury brands are breaking free of heritage operations, but finding a balance between innovative technology and heritage is challenge. Luxury brands are becoming nimble and agile to understand the customer on a deeper level from discovery to last mile purchase. The thought leaders on this panel look into their crystal ball and give their best predictions of:
• Assessing which tech trends are need-to-haves to enhance CX and drive ROI
• Scaling up content: creating new entry points to sell products
• Product image recognition technology: take a picture and shop for the product
• Integrating predictive analytics: get a full understanding of how your consumer shops, boosting ROI by sending product suggestions
• Online merchandising technology: fit analysis and crowdsourcing information

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Scott Lux

VP, eCommerce and Digital Marketing
John Varvatos
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Liana Thompson

Sr. Director, NA eCommerce, Omni-Channel, & Direct Marketing
Tiffany & Co.
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Allegra Farina

Marketing & Digital Director
Proenza Schouler

3:10 PM - 4:10 PM Wine Pairing And Tasting With Sommelier

Celebrate another great Luxury Interactive and relax after an amazing three days!

4:10 PM - 11:59 PM End Of Luxury Interactive 2017