Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Debbie Johnsen

Digital Marketing Director
The Watergate Hotel
Debbie Johnsen is currently Digital Marketing Director for The Watergate Hotel in Washington, DC. She has worked on both the client and agency side in digital marketing for travel, arts and entertainment brands since 2000.

She is also Adjunct Faculty at N.Y.U., and teaches E-Commerce Marketing in the School of Professional Studies Integrated Marketing Master’s degree program.

Debbie is a native New Yorker and an N.Y.U graduate. She has appeared as a speaker on the topics of Multi-Channel Marketing and Luxury Marketing at Internet Retailer, Luxury Interactive, e-Tail West and other conferences.


3:20 PM PANEL DISCUSSION: More Than Socializing: Advertising Amongst Platforms

Social platforms are more than likes—they are the go-to vehicle for targeted advertisements. How are you ensuring you are connecting with the customer and not being scrolled by? How can you make your social initiatives seem authentic and not advertisements? The thought leaders on this panel showcase how to socialize with the customer and get them to buy:
• Pushing relevant ads to customers, and being where the customer is
• Which platforms your customer is most engaged
• Driving channel efficiency with customer behavior
• Accurately counting impressions: ensuring the ad is seen and interacted with
• Building people based measurements versus proxy based
• Using geotags and beacons on social platforms to capture customer behavior
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