Luxury Interactive 2019

October 14 - 15, 2019

New York, NY

1-888-482-6012

Whitepapers & Reports

Welcome to our Content Center, where you can find a wealth of valuable resources, including benchmark reports, whitepapers, and articles from industry experts. Enjoy!

The Luxury Interactive Transformation Report

As a luxury executive, it is more critical than ever to stay abreast on how new technologies and strategies are deployed to gain competitive advantages in customer experience and loyalty. Luxury brands have traditionally been cautious with technology. But brands are now starting to understand that they must implement interactive, immersive and omni marketing strategies. Using the right technologies will allow them to stay relevant in competitive market.We at Luxury Interactive pride ourselves on bringing our audience behind the scenes at the most successful in-store and online luxury initiatives. In this report, we give you a snapshot of how the world’s most successful brands are reaching out to the new generation of consumers, embracing big data, expanding digital strategy efforts and much more!Download the report by clicking on the image to the left.


Exploring the Adoption of User-Generated Content

As they consider their options during a transition from traditional marketing, a majority of luxury brands plan to utilize user-generated content (UGC) over the course of 2017. Exploring the Adoption of User-Generated Content answers key questions about the transitioning luxury industry, including:- To what degree are luxury brands investing in UGC?- How are brands’ existing UGC campaigns performing?- How are luxury brands measuring their effectiveness?- Where do they anticipate the greatest amount of growth?Click on the image to the left to download now!


Turning Brand Vision into Store Execution: The Vital Role Store Managers Play and How Retailers Can Unlock Their Value

Retailers rely heavily on chain of command within the organization. This report provides some solutions to assist store managers and improve communication within the organization. This will in turn lead to improved store performance and increased revenue.Key topics include:Support structures and job satisfactionStore managers' daily challengesAligning the enterprise, from corporate to storesThe need for enabling technologies and more store associatesClick the image on the left to view now!


How Luxury Brands Are Taking Advantage of Digital

Consumers are interacting with brands more frequently than ever before, leading luxury brands to recognize the need to to leverage technologies that are native to the social, mobile, and connected world. In order to find success in the omnichannel world, companies must be ready to sell, service, market, and engage with their customers anytime, anywhere, and on any device. This whitepaper covers key trends in digital luxury retail, including:  - How the new wave of digital marketing is transforming luxury retail  - How brands are leveraging content and social media  - How luxury retailers are taking advantage of mobile marketing opportunities Click the image to the left to download the whitepaper now!


The Luxury Interactive 2017 Digital Focus Briefing

As a luxury executive, it is more critical than ever to stay abreast on how new technologies and strategies are deployed to gain competitive advantages in customer experience and loyalty. Luxury brands have traditionally been cautious with technology. But now brands are starting to understand that they must implement interactive, immersive and omni marketing strategies. Using the right technologies will allow them to stay relevant in competitive market. We at Luxury Interactive pride ourselves on bringing our audience behind the scenes at the most successful in-store and online luxury initiatives. In this brief report, we give you a snapshot of how Tiffany and Co., Sotheby’s, Cosabella and XO Jet are accepting omnichannel growing pains, prioritizing customer experience, and reaping the benefits. Download the briefing by clicking on the image to the left.


Short-Form Video and the Evolution of Customer Engagement

Digital marketing is ubiquitous, but the most common digital content isn’t compelling, isn’t personalized, and doesn’t provide convenient options for viewers. That’s why brands are increasingly adopting short-form video, adding to their content marketing mix and driving dynamic experiences for customers.Short-Form Video and the Evolution of Customer Engagement reveals how consumer brands are using dynamic video content for growth, loyalty, advocacy, additional value in cross-channel marketing, featuring direct quotes from leaders in consumer-driven industries.



Want even more reading material? View whitepapers and reports from our 2018 event.

2018 Media Center