Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY


Dr. Horst Stipp

EVP, Research & Innovation:Global & Ad Effectiveness
The Advertising Research Foundation
Horst Stipp joined The Advertising Research Foundation in January 2011 after a long career at NBC Universal. Currently, he serves in the ARF’s Research and Innovation team as EVP Global & Ad Effectiveness. Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for 40 years. Before retiring from NBC Universal, he was SVP, Strategic Insights and Innovation, in the network’s research department. His publications cover a wide range of topics and he frequently presents at conferences, both in the US and in Europe. Recently, his work has focused on media use and advertising in the digital age as well as the application of neuroscience-based methods to marketing. Stipp’s teaching experience includes a seminar on media metrics at Columbia University’s Business School from 2000-2010. He is a recipient of an ARF Lifetime Achievement Award (2015).

4:20 PM GUEST SPEAKER! Neural Pathways Of Great Creative Across Platforms And Mobile

As messages become more prevalent in our society due to interactive platforms, how is advertising building brands in the brain? How can your brand break through the clutter so that creative on different platforms interact to create synergy and priming effects? In this special presentation, Dr. Horst Stipp showcases how your brand can optimize creative in cross-platform campaigns to achieve better results:
• Map out the media plans that will bring you the highest ROI
• Learn about the most effective creative strategies across platforms
• Discover creative drivers that lead to success on mobile and the opportunities it creates for engagement
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