Luxury Interactive 2018

October 15-October 17, 2018

Convene Conference Center, 32 Old Slip, New York, NY


Dr. Horst Stipp

EVP, Research & Innovation:Global & Ad Effectiveness
The Advertising Research Foundation
Horst Stipp joined The Advertising Research Foundation in January 2011 after a long career at NBC Universal. Currently, he serves in the ARF’s Research and Innovation team as EVP Global & Ad Effectiveness. Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for 40 years. Before retiring from NBC Universal, he was SVP, Strategic Insights and Innovation, in the network’s research department. His publications cover a wide range of topics and he frequently presents at conferences, both in the US and in Europe. Recently, his work has focused on media use and advertising in the digital age as well as the application of neuroscience-based methods to marketing. Stipp’s teaching experience includes a seminar on media metrics at Columbia University’s Business School from 2000-2010. He is a recipient of an ARF Lifetime Achievement Award (2015).