Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY


Elaine Chang


Taking Back Digital Control Of Your Brand

09:35 AM HEADS OF MARKETING PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:
How and why today’s connected customers are seeking brand relationships
• Connecting with your customers: assessing data to understand what editorialized content engaged them
• It’s the little things: recognizing loyalty through UGC
• Creating and implementing an effective omni-loyalty program
o Working through potential integration challenges
o Testing and measuring the effectiveness of your program and iterating as needed
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