Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Taking Back Digital Control Of Your Brand

08:10 AM - 08:50 AM Continental Breakfast & Registration In The Solutions Lounge For All Attendees

Good morning and welcome to Luxury Interactive! We are excited to kick off the next 3 days with you.

08:50 AM - 09:00 AM Welcome Remarks And Ice Breaker

09:00 AM - 09:15 AM Chairperson’s Opening Address By Team One

Mark Miller, Chief Strategy Officer , Team One
Team One welcomes you to the start of Luxury Interactive!
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Mark Miller

Chief Strategy Officer
Team One

09:15 AM - 09:35 AM Building A Marketing Led Culture To Achieve Aggressive Sales Growth

Mary Beech, CMO, Kate Spade & Company
Digital marketing gives you the immediate connection with your customer. kate spade new york strives to tell its brand story every day, and the customer is part of our story, the very essence of the story. Retail stores and digital presence provide not only amazing mediums in which to tell the story, but gives a feedback loop with our customer that’s both enlightening and inspiring, and can lead to lifetime customer sales. Hear how Mary and her team have built a marketing led culture to achieve aggressive sales growth:
• The role of your brand story in brand authenticity, customer acquisition and sales growth
• Why your entire organization, front-end to back-end, must be part of the marketing effort
• The importance of individual and collective customer centricity to brand and business growth
• The marketing trends that matter today – to millennials and to all

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Mary Beech

CMO
Kate Spade & Company

09:35 AM - 10:05 AM HEADS OF MARKETING PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Elaine Chang, CMO, Tibi Jodie Chan, Director of Marketing and Communications, Altuzarra
Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:
How and why today’s connected customers are seeking brand relationships
• Connecting with your customers: assessing data to understand what editorialized content engaged them
• It’s the little things: recognizing loyalty through UGC
• Creating and implementing an effective omni-loyalty program
o Working through potential integration challenges
o Testing and measuring the effectiveness of your program and iterating as needed

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Elaine Chang

CMO
Tibi
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Jodie Chan

Director of Marketing and Communications
Altuzarra

10:05 AM - 10:25 AM Phase 2 Of A Digital Brand Turnaround

Charlie Cole, Chief Digital Officer, Tumi
Two years ago, Tumi’s digital business was shrinking and margins were getting worse. Throughout a mix of tactical initiatives, the business is now growing at over 30% annually with better margins. Moving forward – what does a brand with momentum focus on to make sure momentum isn’t lost? Join Charlie as he present tactics you, too, should ask yourself to fuel online momentum:
• How do you continue to justify increased investment in digital marketing?
• What are the most important areas for technology investment for the next 3-5 years?
• How is digital worked into the store experience more through a symbiotic way?


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Charlie Cole

Chief Digital Officer
Tumi

10:25 AM - 11:05 AM Morning Mimosas & Networking Break In The Solutions Lounge

Cheers! Morning mimosas help you mix and mingle during this networking break.
The customer is at the center of your commerce strategies. When connecting with the customer, brands should not feel they are invading their privacy; brands should convey through digital messaging and targeting that the customer is their priority—the leaders on this present tactics to leverage the power of data for personalization:
• Analyzing your data needs and challenges—do you truly know your customer?
• Implementing innovative methods to use for predictive analytics and new prospects
• Filter data to analyze which segments have greatest demand and profit potential
• Turning data into a story for your marketing needs—unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase

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Vivienne So

eCommerce Manager
Frette
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Maria Medina

Director of eCommerce
Jonathan Adler
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Crisanta German

Director of Omnichannel Marketing
Sugarfina
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Peter Mack

Founder & CEO
Collective Hotels & Retreats

CMO Network Boardroom

11:05 AM - 11:35 AM CMO Network Boardroom

A bespoke meeting providing CMOs the opportunity to address a specific concern in the privacy of a closed-door session.

General Session

11:35 AM - 11:55 AM The Neiman Marcus iLab: Testing And Piloting Cutting-Edge Tech And Applications For Luxury Retail

Scott Emmons, Head of the Innovation Lab, Neiman Marcus
Neiman Marcus has made headlines over the past few years for their forward thinking iLab. Throughout this session, join Scott Emmons, who founded the iLab, to discover real world deployments of new technology in a luxury retail environment. Scott presents:
• Stories behind the projects: selections and deciding who best partners are
• Demonstrations as to how technology is delivering real value to Neiman Marcus customers
• What the future holds for “Retailtainment”

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Scott Emmons

Head of the Innovation Lab
Neiman Marcus

CMO Network Boardroom

11:35 AM - 11:55 AM CMO Network Boardroom

A bespoke meeting providing CMOs the opportunity to address a specific concern in the privacy of a closed-door session.
Luxury brands need to take back their digital voice from influencers, and can do this with creative, marketing and digital aligned. With a return to exclusive content and information to connect with the customer, luxury brands will prosper. The executives on this panel present tactics to for the soft sell with hard results:
• Creating editorial campaigns that do not oversell nor undersell to showcase a product
• Looking at types of content production and which can be best to measure your success:
o Videos
o Articles
o Social
• Building in technology for frictionless commerce, including shoppable buttons
• Analyzing conversion data: what is the correlation between vanity metrics and brand purchase?

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Rachel Waller

Global Director of Online Communications
FARFETCH
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Robecta Ma

VP, Marketing, Americas
Cathay Pacific Airways
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Daria Fain

Director of eCommerce & Digital
Jonathan Simkhai
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Amy Romero

CMO
CreativeDrive

CMO Network Boardroom

11:55 AM - 12:25 PM CMO Network Boardroom

A bespoke meeting providing CMOs the opportunity to address a specific concern in the privacy of a closed-door session.

For All Attendees

12:25 PM - 1:25 PM Lunch For All Attendees In The Solutions Lounge

CMO Network Boardroom

12:25 PM - 1:25 PM CMO Network Boardroom Private Lunch

1:25 PM - 2:30 PM Deep Dive Roundtables

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each 30-minute table will have a specific theme for you to learn from. A highlight of Luxury Interactive, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for retailers. To sponsor a roundtable, contact Harvey.Golub@wbresearch.com
7 Roundtable Topics May Include:
  • Mobile
  • Social and Visual Commerce
  • Search
  • CRM/Loyalty Marketing
  • Online Video
  • Marketing Automation
  • Site Merchandising
  • Omni-Channel Efforts
  • International Marketing
  • Site Redesign and Platforming

1. Dealmoon Roundtable
Executive Presenter, Dealmoon

2:30 PM - 3:10 PM High Tea & Networking Break In The Solutions Lounge

Have a warm cup of tea and scones as we begin to bring you through the rest of these top sessions.

3:10 PM - 3:35 PM Digital Destiny: The Next Generation Of Family Owned

Guido Campello, CEO, Cosabella
In Q4 2016, family owned luxury brand Cosabella launched five new technologies. To execute a flawless overhaul of systems, there were 3 overarching challenges that had to be overcome: internal structuring, that the soul of the brand stayed intact, and ensure the right partners and tech stack was in place. Join Guido Campello as he showcases Cosabella’s new digital dynasty:
• Testing new designs, collecting new AI, and testing new ideas for top conversion
• Assessing return on digital ad spend and path to scale quickly and efficiently
• Implementing AI to enable marketing automation, further enhancing customer engagement, acquisition, and conversion growth


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Guido Campello

CEO
Cosabella

General Session

3:35 PM - 3:50 PM Dealmoon Executive Presentation

A cutting edge presentation as to how to successfully connect with and sell to the Asian Luxury buyer.

The executives who oversee creative at luxury brands have the challenge of balancing tradition with cutting-edge ideas. With so many entry points to connect with the customer, brands must be innovative yet disciplined; messages across channels need to surprise and delight, inform and entertain—these panelists will do just the same as they discuss:
• Taking bold, outside box steps while honoring storied tradition
• Finding new channels for customer engagement and testing how a story plays on these channels
• Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data
• Using the flagship store as a creative marketing channel and integrating digital campaigns
• Taking results back to the drawing board and collaborating internally for future success


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Elizabeth Lunny

VP, Luxury; Publisher
The New York Times; T Magazine
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Stephanie Seliskar

Digital Creative Director
John Varvatos
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Angela Gruszka

VP Marketing + Creative
ABC Carpet and Home

4:20 PM - 4:40 PM GUEST SPEAKER! Neural Pathways Of Great Creative Across Platforms And Mobile

Dr. Manuel Garcia-Garcia, SVP, Research and Innovation: Global and Ad Effectiveness, The Advertising Research Foundation
As messages become more prevalent in our society due to interactive platforms, how is advertising building brands in the brain? How can your brand break through the clutter so that creative on different platforms interact to create synergy and priming effects? In this special presentation, Dr. Garcia-Garcia showcases how your brand can optimize creative in cross-platform campaigns to achieve better results:
• Map out the media plans that will bring you the highest ROI
• Learn about the most effective creative strategies across platforms
• Discover creative drivers that lead to success on mobile and the opportunities it creates for engagement

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Dr. Manuel Garcia-Garcia

SVP, Research and Innovation: Global and Ad Effectiveness
The Advertising Research Foundation

4:40 PM - 5:40 PM Caviar and Champagne Welcome Party In The Solutions Lounge

5:40 PM - 11:59 PM End Of Day One

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