Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Guido Campello

CEO
Cosabella
Born and raised in Miami, Guido Campello graduated from the industrial design program at Design and Architecture Senior High in 1999 and New York University Gallatin School of Individualized Study in 2003 with a degree in Urban Design & Planning. He commenced his design career in interior finishes and renderings at Pompei AD New York for retailers Anthropologie, Urban Outfitters, Free People and MTV. After moving to Japan in 2005 as part of the J.E.T.T. English teaching program he joined the Sales and Marketing team at a Japanese distribution company in Tokyo. Upon returning to New York in 2007, he became VP of Sales, Branding & Innovation at Cosabella and in 2010 partnered with his wife, Dr. Sapna Palep, to launch her private practice Spring Street Dermatology. In 2014 Guido Campello took over as Cosabella’s first CEO and in 2015 he was inducted into The Council of Fashion Designers of America, Inc. (CFDA). At Cosabella he manages all exclusive design collaborations with the likes of Paul & Joe, Erin Fetherston, Urban Outfitters, Barneys, Bergdorf, Neiman Marcus, Bloomingdales, Galleries Lafayette, Lane Crawford, Amazon, Shopbop, J.Crew, Banana Republic, Carmen Marc Valvo & Sex and the City. He also led the Creations of extension lines Cosabella Lusso, Cosabella Amore and Cosabella’s soon to be launched teenager brand.


Taking Back Digital Control Of Your Brand

15:10 PM Digital Destiny: The Next Generation Of Family Owned

In Q4 2016, family owned luxury brand Cosabella launched five new technologies. To execute a flawless overhaul of systems, there were 3 overarching challenges that had to be overcome: internal structuring, that the soul of the brand stayed intact, and ensure the right partners and tech stack was in place. Join Guido Campello as he showcases Cosabella’s new digital dynasty:
• Testing new designs, collecting new AI, and testing new ideas for top conversion
• Assessing return on digital ad spend and path to scale quickly and efficiently
• Implementing AI to enable marketing automation, further enhancing customer engagement, acquisition, and conversion growth