Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Justin Sellman

VP, eCommerce and Digital Strategy
GHRUKA
Justin Sellman is the Vice President of E-Commerce and Digital for Ghurka, where he oversees omni-channel marketing, systems integrations, and all growth initiatives for Ghurka.com. Prior to joining Ghurka, Justin has been involved of many facets of the fashion industry from owning a direct to consumer menswear company to wholesale and SaaS sales management. Justin holds a bachelors degree from Columbia University.


Luxury Omni-Business Strategies

2:20 PM PANEL DISCUSSION: More Than Socializing: Advertising Amongst Platforms

Social platforms are more than likes—they are the go-to vehicle for targeted advertisements. How are you ensuring you are connecting with the customer and not being scrolled by? How can you make your social initiatives seem authentic and not advertisements? The thought leaders on this panel showcase how to socialize with the customer and get them to buy:
• Pushing relevant ads to customers, and being where the customer is
• Which platforms your customer is most engaged
• Driving channel efficiency with customer behavior
• Accurately counting impressions: ensuring the ad is seen and interacted with
• Building people based measurements versus proxy based
• Using geotags and beacons on social platforms to capture customer behavior
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