Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY


Kristen Stewart

Head of eCommerce & Digital Marketing
Cushnie et Ochs

1:30 PM Spot The Fake: Analyzing Who The Real Online Luxury Buyer Is

• Targeting high-net worth and ultra-high net worth consumers based on web behavior
• Analyzing CRM: what is the most relevant and actionable data to develop and elevate customer interaction
• Segmenting digital messages to target real, buying customers
• Fraud prevention for domestic and global eCommerce operations
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