Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Liana Thompson

Sr. Director, NA eCommerce, Omni-Channel, & Direct Marketing
Tiffany & Co.
Liana Thompson is an e-commerce executive with over 8 years of direct experience. Currently, she is the Senior Director of E-commerce, Omni-channel and Direct Marketing at Tiffany and Co. in NYC. Prior to joining Tiffany, Liana worked at Amazon and Bloomingdale’s, where she held positions in marketing, operations and merchandise planning. Before embarking on her corporate career, Liana had an e-commerce business that sold designer accessories.


2:20 PM PREDICTION PANEL: More Instant, More Integrated, More Disruptive For Business Strategies

Luxury brands are breaking free of heritage operations, but finding a balance between innovative technology and heritage is challenge. Luxury brands are becoming nimble and agile to understand the customer on a deeper level from discovery to last mile purchase. The thought leaders on this panel look into their crystal ball and give their best predictions of:
• Assessing which tech trends are need-to-haves to enhance CX and drive ROI
• Scaling up content: creating new entry points to sell products
• Product image recognition technology: take a picture and shop for the product
• Integrating predictive analytics: get a full understanding of how your consumer shops, boosting ROI by sending product suggestions
• Online merchandising technology: fit analysis and crowdsourcing information
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