Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Forging Connections & Honing in on What Makes Luxury Special: Debbie Johnsen’s Luxury Interactive Story

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Debbie Johnsen's Story At a Glance

First year at Luxury Interactive: 2014

How she has participated: Attendee & Speaker

Why she comes to Luxury Interactive: To learn with high-ranking professionals and explore how prevailing trends in retail relate specifically to luxury segments.

The Importance of a Luxury-Specific Event

One of the major benefits of Luxury Interactive is being able to take some of the high-level topics that pervade retail and digital marketing and then evaluate how they relate to the luxury segment specifically. For instance, personalization is a hot topic in e-commerce and online marketing right now, and at Luxury Interactive we can discuss how personalization impacts the luxury consumer specifically. Capabilities like personalization can be used very differently by luxury brands than they are by other retailers, so it’s helpful to discuss them separately.

I have spoken at other events before – big events with a wide cross-section of products and business sizes. Those events are very broad, whereas Luxury Interactive hones in on what’s different about the Luxury consumer – they're looking for a really exclusive experience and a well-made product that they feel represents them as an individual. You have to market to luxury consumers very differently than you market to others. That’s why having this luxury-specific conference is important.

Making High-Level Connections

At Luxury Interactive, I meet people from a number of different backgrounds, whether they are sponsors, representatives from third parties that I’m considering working with, or attendees from other companies in the hotel and fashion industries. Plus, Luxury Interactive attendees tend to be more senior; they're usually Director-level or VPs, so I’m able to talk with the decision-makers themselves. I also like that it’s a more intimate, versatile event, which means I can interact with people in a variety of different ways, including during coffee breaks and roundtable discussions. We had an especially lively discussion during the roundtable that I ran for attribution modeling, and it was good both to educate and also to learn from my colleagues in that discussion.

Taking the Expertise of Luxury Interactive to the Classroom

Luxury Interactive incorporates a great cross-section of different luxury segments, including real estate, fashion, and travel. One way in particular that I have benefited from that diversity of perspectives is in speaker recruitment for my class in the Integrated Marketing Master’s Program at NYU. I have taught that class for some time now, and I'm always looking for professionals to be guest speakers, especially if they can talk about industries different from mine. So Luxury Interactive helps me to connect with digital marketers whose perspective might also benefit my students.

Luxury Interactive hones in on what’s different about the Luxury consumer – they're looking for a really exclusive experience and a well-made product that they feel represents them as an individual. You have to market to luxury consumers very differently than you market to others. That’s why having this luxury-specific conference is important.

Luxury Interactive: Creating Connected Experiences

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"One of the major benefits of Luxury Interactive is being able to take some of the high-level topics that pervade retail and digital marketing and then evaluate how they relate to the luxury segment specifically."

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