Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Martin Gilliard

CIO and SVP
Barneys New York
Martin oversees the Barneys New York digital, e-commerce and information technology teams. Prior to joining Barneys New York, Martin was Global Head of MarTech and Data Partnerships at Facebook, where he focused on integrating technology and data for omni-channel brands. Prior to working at Facebook, Martin was the General Manager of AdTruth at Experian. He also launched a business analytics company as CEO at DATAMYZE and has held leadership positions at WPP and Microsoft.


Luxury Omni-Business Strategies

09:10 AM Becoming A Data-Centric Business To Drive A Better Customer Experience

Barneys New York has historically been a service-driven company. But with the new retail landscape, Barneys has adopted a data-driven mindset. Martin Gilliard, CIO and Senior EVP presents insights on how data can defuse the changing environment and keep companies focused on delivering quality service both on and offline. To be discussed:
• The role of data in the digital transformation of the retail customer experience
• Utilizing data to create a seamless experience for the luxury customer both in-store and online
• Innovating new ways to reach customers – how, when and where they want 
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