Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Noah Goldberg

VP eCommerce & Digital Marketing
Psycho Bunny


Luxury Omni-Business Strategies

2:20 PM PANEL DISCUSSION: A/B Critical: Taking Tests To Results

A/B testing allows you to gain insight to your customers and what they want from your online experience. Not all tests will be winners and they may not have as big of an impact as you hoped. Not all of your winning features may win when they’re put all together, but A/B testing is critical to maximize the potential of the experience your site delivers to customers and its return back to you. Executives discuss:
• Putting yourself in the customers’ shoes: testing one feature at a time to improve the buying journey
• Playing with variations based on traffic your site receives
• Running the tests for a week and analyzing different traffic patterns, and ensuring bounce rates are low
• Focusing on micro-conversions to achieve macro-goals: small wins that pay big dividends

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