Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY


Peter Mack

Founder & CEO
Collective Hotels & Retreats
Peter Mack is the Founder and CEO of Collective Retreats, the experiential luxury hotel brand that connects guests with places, communities, and themselves through its unique, asset-light business model. Mack started Collective Retreats following his role as Vice President of Product Innovation at Tough Mudder, where he oversaw experience design and product. Prior to Tough Mudder, Mack spent over 10 years at Starwood Hotels & Resorts where he correctly identified that the majority of hotel revenue was spent on property expenses and upkeep, not toward furthering the guest experience. Mack, a graduate of the hospitality school at Cornell University, decided to turn the hotel model upside down and create a new type of retreat that creates as little barrier as possible between each location’s breathtaking landscape and guest accommodations. Collective Retreats is currently operating in Vail and Yellowstone and aims to have seven destinations in operation by the end of 2017, including retreats in Texas, New York and California.

11:05 AM PANEL DISCUSSION: Turning Numbers Into Identities For True Brand Relationships

The customer is at the center of your commerce strategies. When connecting with the customer, brands should not feel they are invading their privacy; brands should convey through digital messaging and targeting that the customer is their priority—the leaders on this panel will present tactics to leverage the power of data for personalization:
• Analyzing your data needs and challenges—do you truly know your customer?
• Implementing innovative methods to use for predictive analytics and new prospects
• Filter data to analyze which segments have greatest demand and profit potential
• Turning data into a story for your marketing needs—unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase
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