Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Sarah Lukas

Corporate Director, RitzCarlton.com
The Ritz-Carlton Hotel Company LLC


Luxury Omni-Business Strategies

11:00 AM Case Study Collective: The Re-Design And Re-Launch Of RitzCarlton.com

The Ritz-Carlton found itself at a crossroads with its digital presence - a functional need to upgrade to a more modern digital platform and CMS, an increasing share of traffic coming from mobile devices and at the introduction of a newly refined brand voice. Since there was a pressing desire to address all of these opportunities as quickly as possible, they were combined into a complete reimaging of RitzCarlton.com. This comprehensive overhaul of the site redesigned, redeveloped and re-launched a 30,000 page, 18,000 image website in 8 languages. The result is an elegant, technically rich, visually immersive new home for one of the most beloved, iconic luxury brands that will inspire life's most meaningful journeys for a new generation of global travelers.  Hear Sarah’s story as she presents:
• The project as the ultimate balancing act needing to seamlessly bridge two worlds – truly the intersection of high tech and high touch
• Building constant and refined curation matched with an unwavering commitment to the luxury guest has helped guide The Ritz-Carlton to own luxury hospitality in the digital space
• The complexity of this work that is not to be underestimated - guiding one of the most iconic and storied brands through the ever changing and sometimes uncertain tides of digital innovation.
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