Jill Manoff

While a seamless DTC experience is essential for many companies, it's clear that shoppers more and more are turning to omnichannel experiences to interact with their favorite brands. Hear about the importance of having both a strong digital and brick and mortar retail strategy and how to understand consumer behaviors and the changing retail landscape. Sandy will: 

• Share insights into Warby Parker’s extensive retail expansion and the strategy behind it 
• Discuss how and why the retail landscape has evolved in recent years, and the shift in shopper behaviors that require brands to have a holistic, omnichannel experience 
• How brands can scale and implement retail growth with their brand mission in mind