Luxury Interactive 2017

October 16-October 18, 2017

Convene Conference Center, 32 Old Slip, New York, NY

1-888-482-6012

Suzanne Hader

CMO
Halston


Luxury Omni-Business Strategies

09:30 AM Customer Experience Mapping: Touch-Points For Success

• Setting up your team for success: who within marketing owns and is accountable for online CX strategy
• Measuring CX: assessing which customer segments you are targeting are successful
• Analyzing how many segments and pathways to purchase should be designed—what are the emotional key points in the journey?
• Keeping CX fresh: how new CX strategy needs to be designed each season